Canada Goose Buys Baffin

Canada Goose Buys Baffin
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Canadian outerwear company Canada Goose has taken the initial steps to purchase Stoney Lake, Ontario boot and shoe manufacturer Baffin for a purchase price of $32.5 million Canadian dollars

I have known and admired Baffin President Paul Hubner for years, and watched as he has developed innovative new designs and built a thriving business that is known for making the best and warmest boots. For decades, our products have lived side-by-side in the coldest places on Earth. The Arctic heritage and best-in-class functionality of Baffin boots are synonymous with what Canada Goose stands for. As we continue to execute our current growth initiatives and build an enduring brand for generations to come, Baffin provides us with valuable infrastructure and know-how to start exploring the exciting global footwear category. This strategic and long-term investment is an important first step in Canada Goose’s footwear journey.
— Dani Reiss, President & Chief Executive Officer of Canada Goose
I am very excited by this step in our evolution. In joining the Canada Goose family, we could not be in better hands and I look forward to leading the business under their ownership as we realize the full potential of the Baffin brand.
— Paul Hubner, President of Baffin

From the press release…

With its roots in footwear manufacturing dating back to 1979, Baffin is a recognized leader in technically advanced, high quality products for adventure and work. Every Baffin product is born of purpose, durable and dependable, so that the user can focus on the task at hand irrespective of their environment. Built on decades of product leadership in layering systems, constructions and compounds, Baffin boots have been field-tested and trusted in the world’s most extreme cold weather conditions. With 80 employees in total, Baffin predominantly sells its products through distributors and retailers in Canada and the United States.

As a new wholly owned subsidiary of Canada Goose, Baffin will continue to operate on a stand-alone basis out of its headquarters in Stoney Creek, Ontario.