Canadian Footwear Manufacturer Royer Acquires Baffin
Back in 2018, Canada Goose bought footwear manufacturer Baffin, and now eight years later Royer (a fellow Canadian manufacturer of footwear) has purchased them. Royer has been making work and military footwear since 1934 and will continue to be operated as two separate brands, under the Royer Group umbrella.
“This combination marks a defining milestone in Royer’s history. BAFFIN is a brand with real heritage, and we see enormous opportunity to build on that legacy and grow it globally. We’re committed to investing in Baffin and its team.”
Royer (Founded in 1934 and headquartered in Sherbrooke, Quebec) intends to invest in the BAFFIN brand and put its manufacturing expertise to grow it around the world, establishing it as the definitive Canadian reference in the industry. The entire Baffin team, bringing decades of footwear manufacturing and marketing experience, joins Royer to drive that growth.
“Baffin has built an incredible reputation over more than 40 years by creating products that perform in some of the world’s toughest conditions. Joining Royer brings together two Canadian companies with a shared commitment to craftsmanship, innovation and technical expertise. I’m excited about what we can accomplish together and the opportunities ahead for the brand.”
Evan Holt
