Connecting Canada Through Adventure
Using the Hudson’s Bay iconic striped canoe as a symbol of Canadian pride and adventure, the Grand Portage team will set off on June 22, 2017, traveling West to East from Victoria to Nova Scotia. Their adventure will culminate in a special celebration in Ottawa on August 26, 2017. Along the way, the Grand Portage team will engage with communities, special guests and Canadian icons and will share their adventures on social media using #HBGrandPortage
Throughout the Grand Portage, Hudson’s Bay, in partnership with Cadillac Fairview, will engage Canadians locally and give them an opportunity to support the connection of The Great Trail. Travelling through eight markets including Vancouver, Calgary, Winnipeg, Toronto, London, Hamilton, Montreal and Ottawa and stopping at 10 flagship Hudson’s Bay locations between June and August 2017, the Grand Portage Celebration Tour will be anchored by pop-up retail mall activations and will feature appearances by the portage teams as well as digital and social experiences to engage fans and customers to make donations and augment the cross-country tour.