Instead of enticing people into their stores to purchase even more gear, clothing and gear maker Patagonia (who turned 40 this year) is tackling the hoopla of Black Friday a little differently this year. Certain stores in the U.S. will celebrate their Worn Wear campaign which talks about the quality of the things we purchase, and repairing them when they fail rather than replacing them. They have even begun to sell an Expedition Sewing Kit and will show you how to use it in-store on Friday.
Even though this event is only in the U.S., we wanted to share it because it was so cool. We also contacted the Patagonia stores across Canada and the Toronto store hopes to organize a similar event to this in the new year.
To top it off, Patagonia has teamed up with the repair website iFixit as part of their Common Threads initiative to teach us worldwide on how to repair their gear. There is step-by-step instruction on how to repair gear including what tools you will need and what steps are required to return your gear back to functioning order.
Connect with Patagonia on the Facebook and Twitter accounts. You can visit your Canadian Patagonia store in Banff, Calgary, Halifax, and Toronto or use their store locator to find a Patagonia dealer near you.