Mountain Equipment Co-op has kicked off their new branding across Canada. Starting with their redesigned website, which makes finding items and gear made by certain brands easier, to version 2.0 of their iPhone app.
The stores across Canada will also be celebrating the new launch this Saturday, September 21st with prizes, clinics, competitions and giveaways. The Toronto, Montreal and North Vancouver stores will be hosting special performances.
There is a larger selection of technical backcountry gear appearing in stores along with the new MEC logo on some of their MEC-brand products. The Fall selection also includes new apparel for running and cycling.
Be sure to drop by the MEC Outsiders page to see the new brand campaign that "conveys a new more inclusive definition of what it means to be active outdoors,” according to MEC CEO David Labistour.