Don't Look For Black Friday Deals at REI, They're Taking The Day Off

Black Friday (this November 27th, 2015) is well known as a day for finding great deals online and in-store, but don't head to your local REI... they are closing all 143 of their stores for the day and paying our employees to head outside.

"For 76 years, our co-op has been dedicated to one thing and one thing only: a life outdoors. We believe that being outside makes our lives better. And Black Friday is the perfect time to remind ourselves of this essential truth.

We're a different kind of company—and while the rest of the world is fighting it out in the aisles, we’ll be spending our day a little differently. We’re choosing to opt outside, and want you to come with us." - Jerry Stritzke, President, CEO

Sounds like the perfect idea to me! So share your photos, and use the hashtag #optoutside as you skip the lines and spend the time outdoors.

@Traversing Find out where to go at https://t.co/pRvWH6rMy3 pic.twitter.com/69CWuN7z6n

— REI (@REI) October 28, 2015